About us

We started Fairify because we wanted to buy more sustainable products, but found it way too complicated to figure out what companies to buy from. We decided to combine great journalism and the latest tech to make sustainable shopping as easy as possible.

Lars Dinjens
Lars Dinjens

Research / Operations

Dominique Luttik
Dominique Luttik

Research

Jesse van der Heijden
Jesse van der Heijden

Tech

Willem Duijvelshoff
Willem Duijvelshoff

Product designer

We believe consumers can make a difference

There is a lot wrong with how products are being made. Conventional production is too often prioritizing profits, which causes harm to people, planet and animals. At the same time, it’s nearly impossible to know what brands line up with our values. We want to provide the information that allows you to make the best decision you possibly can taking the things you find important into account. Because every time we choose, we can choose to support the right companies with respect for our planet and the people and animals that live on it.

Illustratin, the world is in our hands

You might know us from

Voor de wereld van morgenkraak de crisisOne world
Illustration, activism

Sparked your interest?

Do you have feedback, tips or do you think you can contribute to our mission. Let us know, we’d love to get to know you.

Sustainable shopping made easy

© Fairify 2020