addressedaddressedFinisterre, which means ‘end of the Earth’, is a sustainable British outdoor brand that was founded in 2003. Finisterre gets a lot of things right. The brand is a B Corp and has configured an elaborate roadmap to achieve zero waste. It is also actively engaged in making packaging more sustainable and on top of that, the brand is transparent about its material use. In 2020, it used 98% Organic cotton certified by GOTS and 100% recycled polyester and nylon. Finisterre publishes an overview of all the factories it works with, which are predominantly in its country of origin: the UK. All of its wool and denim, for example, comes from home. Besides that, its Code of Conduct for auditing the full supply chain is third-party regulated by Fair Working Conditions. There are topics to improve upon as well. Though the brand has declared that it aims to achieve carbon neutrality by 2030, it's currently not transparent about the quantity of this carbon footprint. The brand is also active in countries with a high risk of labor abuse and it is not clear whether it ensures payment of a living wage throughout its entire supply chain. Though these are some points to improve upon, the brand is doing much better than most of its competitors and we have no doubt that these issues will be addressed.