Forever 21

Controversial fast fashion brand



How sustainable is Forever 21?


Forever 21 is an American fast fashion brand. The company seems to do everything it can to produce at the lowest price for the biggest profit. This has resulted in a long list of controversies, lawsuits and employees speaking out on topics like unfair pay and a toxic work environment. Currently, the company does not offer any relevant information about its operations. When a brand offers no information about its operations, there are several risks you take as a consumer. For example, the climate impact of that particular brand or product can be much higher compared to industry peers. The company might use certain harmful chemicals or there might be animals or humans harmed for the manufacturing of the product. For these reasons, we believe that you should be aware of how products are produced and how a company as a whole operates in regard to our pillars. When there are no reports, you are at risk of supporting some or more of the harmful conditions mentioned above. With the long list of lawsuits and controversies with Forever 21 in particular, the risk is big.

Publication date: March 31st 2020
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