IMperfectionists

Danish natural athleisurewear

B

Great

How sustainable is IMperfectionists?

RATING PER SUBJECT

Planet

52/100

People

30/52

Animals

28/30

Transparency

5/8

Ambition

4/10

Certifications

Global Organic Textile Standard

Imperfectionists was founded in late 2020 as a collaborative initiative by Olina and Dilayla. Two passionate women with a shared vision of building an alternative for conventional fashion. Since their first chat, the young entrepreneurs have been pioneering ethical and environmentally friendly garments. These are now available.

Transparent and ethical production

What we like about Imperfectionists is the level of transparency that they provide. On their social media feeds and website, they openly share the ups and downs they encounter while building their brand. One of their first and greatest challenges was finding an ethical manufacturer that aligned with their values. Their search eventually led them to a small atelier near Dilayla’s residence in Istanbul. The owners showed them the workplace where they spoke with the workers. They verified safe working conditions and fair and living wages. Also, female workers get paid the same wages as male workers. Dilayla is also in close contact with the owners and because the workplace is near her house, she often drops by to make sure everything is ok. Ethical production: check.

Natural materials

The other important factor that Imperfectionists want to carry out is the use of natural, organic materials. Because synthetic fibers don’t break down easily and are causing a microplastics disaster, Olina and Dilayla chose from the get-go to never include any synthetic fibers into their garments. They wanted to make sure that everything the brand produces is completely made from natural fibers. To make sure that these fibers can be 100 percent biodegradable they are currently in the process of testing and iterating these materials. For their first garments, they chose GOTS-certified hemp from Italy.

A lot more to come

It’s easier than ever to start a fashion brand, but most businesses that do so take the shortcut. These buy bulk from suppliers which have established and often unsustainable supply chains. Thereafter the brand owners private label (print, label, sell) the garments. While there are more sustainable options offered via this route as well, this is not the route that Imperfectionists have chosen. To maintain control over sustainability and quality, Imperfectionists figuring out how to build an ethical and environmentally friendly supply chain on their own. This shows that they are very serious about making truly sustainable fashion.

Because of this production method, the choice is very limited though. The brand limits production to only two items: a sweatshirt with a logo and a sweatshirt with a roaring tiger on the back. Not a lot of choice, but quality over quantity and two sustainable and ethical products that are made with high quality and durability in mind. Keep an eye out on their website for more.

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