The famous crocodile



How sustainable is Lacoste?


Global Organic Textile Standard

Ethical Trading Initiative

Lacoste is a French fashion brand that was founded by tennis legend René Lacoste in 1933. The company is famous for its green crocodile emblem, which refers to the nickname of the founding tennis player. The brand has revolutionized the polo shirt and is generally seen as a luxury brand. In 2018, the company celebrated its 85-year anniversary by replacing the famous crocodile emblem with animals threatened with extinction in a limited-edition collection. The marketing stunt implies that the company cares greatly for nature, but while the stunt gained great attraction and all pieces soon sold out, the company offers zero transparency concerning the way it does business. When a brand doesn’t offer any information, there are several risks you take as a consumer. For example, the climate impact of that particular brand or product can be much higher compared to its industry peers. The company might use certain harmful chemicals or there might be animals or humans harmed for the manufacturing of the product. For these reasons we believe that you should be aware of how products are produced and how a company as a whole operates in regard to our pillars. When there’s no transparency, you are at risk of supporting some or more of the previously mentioned harmful conditions.

Publication date: June 12th 2020
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