Nudie Jeans

Swedish sustainable denim and apparel



How sustainable is Nudie Jeans?


Fair Trade Cotton

Fair Wear Foundation

Global Organic Textile Standard

Nudie Jeans is a Swedish denim and apparel brand. The company takes full responsibility over every aspect of its business and their environmental and social impact. It publishes a sustainability report that offers full transparency concerning the current state of affairs and areas of improvement. This makes it a very transparent, sustainable and trustworthy brand. The company is doing great in terms of reducing its climate impact. It’s continuously looking for ways to improve, which resulted in the usage of significantly more sustainable materials. Its main material is cotton, which is either organic, fairtrade or recycled, and most of its other materials are certified. The Swedish denim brand is on a mission to achieve carbon neutrality. In 2019, it focussed on carbon offsetting for its repair shops, offices and business cars, for which it is likely to achieve carbon neutrality in 2020. From there on out, the company will embark on a mission towards full carbon neutrality in 2025. To achieve this, there are some hurdles to be crossed. Currently, Nudie Jeans has not yet mapped the environmental performance of the factories involved in its entire supply chain. Besides that, it has yet to gather data on energy and water consumption for example, but there have been mechanisms put in place to track all this data and reduce emissions efficiently. That being said, Nudie Jeans has built long-lasting relationships with suppliers who uphold high standards. In terms of chemicals, the company follows the Manufacturing Restricted Substances List (MRSL) created by the initiative Zero Discharge of Hazardous Chemicals (ZDHC), which is the leading organisation to phase out hazardous chemicals in production processes. Furthermore, a large chunk of Nudie Jeans clothing is GOTS certified, which ensures suitable chemical use and water policies during production. By working with suppliers who already have high standards in place for topics like chemicals, wastewater and energy usage, the carbon neutrality goal doesn’t seem so farfetched. The company also takes a true stand for more sustainable production. It doesn’t offer free returns online because it increases the order volume and returns, which affects the environment negatively. It actually offers free repairs for life on any pair of Nudie Jeans, no strings attached. This is absolutely game-changing. Nudie Jeans is a member of the Fair Wear Foundation, which has the highest standard for labor. Its full supply chain is under monitoring by the organization and the results are yearly published on the Fair Wear Foundation website, where the Swedish brand has been awarded with the highest status for years in a row. The company does use materials from animal origins, but makes sure that everything is certified. This includes recycled wool, Responsible Wool Standard certified wool, and leather with a Leather Working Group Gold certification. Nudie Jeans has achieved a leading position in the denim and fashion industry and besides implementing a huge amount of sustainable measures, it also offers a very elaborate and sharp sustainability report that explains the areas of improvement. Frankly, if you want to learn more about corporate sustainability in the fashion industry, the Nudie Jeans sustainability report is a very good read. If you need a new pair of jeans, we would definitely recommend this sustainable trailblazer.

Publication date: March 22nd 2020
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