Sustainable shopping made easy

It’s hard to know how fair a brand is. That’s why we do the research for you. Currently we reviewed 250+ fashion brands and counting.

Our mission

It’s time to radically change how we consume

Stop greenwashing

Because companies sometimes deliberately claim to be more sustainable than they actually are.

Reduce your impact

Fair brands have a smaller carbon footprint than their counterparts. By choosing them you reduce your impact.

Save time

It’s very time-consuming to find out how fair a brand is. We do the research, so you don’t have to anymore.

Support fair brands

When we choose fair brands, we do not only support their growth, but also our own future!


Don’t take our word for it

We are in close contact with our community, we keep adding brands and improving our product.

Fairify saves you from time consuming homework, while making sustainable shopping the standard.

Maurits Groen

Founder Waka Waka

This is truly awesome. Really valuable research on clothing companies. Gave me a lot of insight, and saved me a lot of time researching on my own.

Peter Vermeulen


Within one click you have a clear range of information. It makes my shopping experience so much easier and more enjoyable!

Shiela Brauns


chrome extension

The extension in a nutshell

All you have to do is install the free Chrome extension, and we do the rest! The extension detects the brand you’re looking at and gives you the best alternatives.

Why Fairify

Start discovering awesome brands

Conventional production continues to harm people, the planet, and animals. As consumers, we have the power to change this, simply by choosing brands that line up with our values. We aim to provide you with the best possible information about brands so you can make that choice.

Join Fairify

Sustainable shopping made easy