We started Fairify because we wanted to buy more sustainable products, but found it way too complicated to figure out what companies to buy from. We decided to combine great journalism and the latest tech to make sustainable shopping as easy as possible.
There is a lot wrong with how products are being made. Conventional production is too often prioritizing profits, which causes harm to people, planet and animals. At the same time, it’s nearly impossible to know what brands line up with our values. We want to provide the information that allows you to make the best decision you possibly can taking the things you find important into account. Because every time we choose, we can choose to support the right companies with respect for our planet and the people and animals that live on it.