Defining fairness is no easy task. In our mission to reduce the impact of consumer products, we want to provide you with the best information and suggestions we possibly can. Our research is key to this, and that’s why we take it very seriously. Let us guide you through our process.
We collect data from brands websites and sustainability reports
We verify the information with independent sources
We simplify the information and publish a brand page and a rating
Only awarded to brands with a high score on every element. These are very transparent and built from the ground up with sustainability and fairness in mind. These brands don’t exist just for profit and are raising the bar for their industry.
We rank brands one by one. We go through a list of carefully selected questions for all our categories, revolving around planet, people, animals, transparency and ambition. We look for information from the brand itself, public reports, ecolabels, and our own research. The awarded points add up to a final ranking.