How we work

Defining fairness is no easy task. In our mission to reduce the impact of consumer products, we want to provide you with the best information and suggestions we possibly can. Our research is key to this, and that’s why we take it very seriously. Let us guide you through our process.

Our process

Collect

Brands and researchers input data in the Sustainability Scan

Verify

We verify the information with independent sources

Communicate

We simplify the information and publish a brand page and a rating

A
B
C
D
E
Leader

What this means

Only awarded to brands with a high score on every element. These are very transparent and built from the ground up with sustainability and fairness in mind. These brands don’t exist just for profit and are raising the bar for their industry.

Our 5 pillars of fairness

We rank brands one by one. We go through a list of carefully selected questions for all our categories, revolving around planet, people, animals, transparency and ambition. We look for information from the brand itself, public reports, ecolabels, and our own research. The awarded points add up to a final ranking.

Ambition

Transparency

Planet

People

Animals

This is where we look at:

Climate targets
Working groups
Actively improving materials
Banning
Philantropy / Donations

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