How we work
Defining fairness is no easy task. In our mission to reduce the impact of consumer products, we want to provide you with the best information and suggestions we possibly can. Our research is key to this, and that’s why we take it very seriously. Let us guide you through our process.
Our process
Collect
We collect data from brands websites and sustainability reports
Verify
We verify the information with independent sources
Communicate
We simplify the information and publish a brand page and a rating
What this means
Only awarded to brands with a high score on every element. These are very transparent and built from the ground up with sustainability and fairness in mind. These brands don’t exist just for profit and are raising the bar for their industry.
Our 5 pillars of fairness
We rank brands one by one. We go through a list of carefully selected questions for all our categories, revolving around planet, people, animals, transparency and ambition. We look for information from the brand itself, public reports, ecolabels, and our own research. The awarded points add up to a final ranking.